Yesterday I participated in a three-hour long Twitter conference about social media in museums (#Musesocialscan).
#Musesocialscan is modelled on the successful #Musesocial Twitter conferences, but is reserved to Scandinavian language users. This particular session was very much dominated by Swedish language users though, probably reflecting the fact that Twitter is much more used in Sweden than in Denmark and Norway.
What actually kept me following the discussion for more than three hours was that I discovered, in the course of the discussion, that there seems to be a gulf between those who think about social media as a branding and marketing device and those of us who see it primarily as a platform for exchanging ideas.
