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Monthly Archives

September 2014

(Museums)kultur som branding- og marketingsværktøj

By Biomedicine in museums

Her er nogle af de nøglefraser som kommer at virvle omkring på en seminardag om “kulturen som branding- og marketingsværktøj for både kultur- og erhvervsindustrien”, som Culture Nordic afholder på Nationalmuseet d. 27. oktober:

  • The experience economy
  • Media marketing of tomorrow
  • Digital marketing and audience
  • Search engine optimization
  • Distributing cultural experiences
  • Creative entrepreneurship
  • The intellectual property game
  • Culture based entrepreneurship
  • Cultural entrepreneurship
  • The art of branding cultural icons
  • Designing, building and leveraging cultural brands
  • The art of selling art
  • The art of selling culture
  • Designing authentic commercial cultural practices with integrity
  • Financing culture based projects
  • Innovative and sustainable business strategies across creative industries, tourism and culture

Det handler om at “kontrollere og høste styrken ved kulturel marketing og branding”. Mange af de ledende personer i den danske kultur-, media- og museumsverden er engagerede som oplægsholdere.

Vil der ikke snart komme en kulturel og politisk modreaktion på markedstænkningen og den oplevelsesøkonomiske praksis i kultursektoren? Hvem støber kuglerne?

"Anatomy, art and the body" — Copenhagen symposium on Vesalius' 500th anniversary

By Biomedicine in museums

To commemorate the 500th anniversary of Andreas Vesalius — the author of the De humani corporis fabrica our historically interested colleagues in the Department of Neuroscience and Pharmacology here at the University of Copenhagen are organising a symposium titled “Anatomy, art and the body” in collaboration with the Belgian Embassy to Denmark.

The symposium will take place in the Lundsgaard auditorium, Panum Building, Copenhagen on Thursday, 18 September. Among the speakers is the renowned Vesalius scholar professor Vivian Nutton, UCL, who, among many other things, has written a most authoritative introduction to Fabrica. Participation is free of charge. For details, see http://www.vesalius-500.dk.

Symposium attendees will also get a unique opportunity to inspect a displayed copy of the second edition of the De humani corporis fabrica; the new edition by Karger Press will also be introduced.