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Biomedicine in museums

I love pipetting — how about you? Eppendorf on YouTube

I very much like pipettes as mundane lab artefacts. And I’m wild with Eppendorf (see earlier posts here and here) because they produce these little ephemeral biomedical objects (like microcentrifuge tubes) which are museologically much more interesting than the fancy and first-time-ever stuff that is usually displayed in science, tech and medical museums.

I’m also fascinated with biomedical music videos (like Illumina’s breakdancing lab bench objects) because these reveal that selling PCRs and microwells isn’t much different from selling kitchenware and H&M garment. And with biomedicine on YouTube because it says something about how the biomedical and biotech world is rapidly becoming attuned to the participatory web.

So what could be more exciting for a biomedical museologist than this Eppendorf sales video on Youtube on the theme ‘I love pipetting — how about you?’:



(see it in the right context, and better resolution, on Eppendorf’s website). Lyrics here.

It’s all about selling this new automated pipetting system called EpMotion (image from their catalogue):

* * * * * * * * (thanks to Bioephemera, yesterday, for the tip) 

Thomas Söderqvist

Author Thomas Söderqvist

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