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Biomedicine in museums

Selling real-time PCR with some help from Darwin

By December 20, 2007No Comments

The most non-sensical biotech spam ad I’ve received in my inbox this fall:

October 2, 1836 Charles Darwin returned to England aboard the HMS Beagle. He carried with him the information that would lead to his Theory of Natural Selection. The Theory of Evolution was born.

October 1, 2007Bar Harbor BioTechnology, Inc. launched The PerfectCircle™. The next step in Real-Time PCR.

(with reference to www.bhbio.com/landing/evolution)

So, what has Darwin’s return with the Beagle got to do with launching a new real-time PCR procedure? None, as far as I can see  — but maybe that’s the kind of nonsense that will make me remember Bar Harbor Biotechnology, Inc. for ever.

 

Thomas Söderqvist

Author Thomas Söderqvist

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