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Biomedicine in museums

Minority Report meets pharma advertising in vision of medical museum futures

By January 3, 2008No Comments

Speaking about biomedical animation and displays: iMed Studios have also just released this 2 min. holiday greeting promotional video which is useful New Year’s fuel for imagining how biomedical animations could be incorporated in future medical museum settings.

For example, I like the holographic display of the heart model. Maybe this could be done as augmented reality (see earlier post here) as well?

It’s also amazing to see how the collaborative touch screens which Tom Cruise sci-fictionally handled in Spielberg’s Minority Report (2002) has become a feature in a pharma advertising company promotional video! (They sort of exist IRL too.)

Otherwise I must admit that I’m a bit sceptical about bringing too much holography and touch screen visions into museum planning. There’s a risk that the high tech stuff will kill the raison d’etre of museums which is, after all, the good old material artefacts. True, these can be augmented by the gadgets — but one has to strike a careful balance here.

What does Charlotte and the digital museum colleagues at Museer og digitalisering think about this?

Thomas Söderqvist

Author Thomas Söderqvist

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