Ready for some digital intoxication again:
Adrienne Fletcher, a graduate student in the Department of Journalism and Communications at the University of Florida has made a social media museum research survey which says something about how (American) museums intend to and actually use social web media.
Facebook is considered the most effective medium, with Twitter on a second place. Typical time spent is 1-2 staff members for an average of 45 minutes a day. Fletcher’s summary of the results is that:
American museums believe that social media are important but are not currently using it for high levels of dialogic engagement. For the moment, museums are mostly involved with one-way communication strategies using mostly Facebook and Twitter to focus on event listing, reminders, reaching larger or newer audiences, and promotional messaging. However there does seem to be some evidence to suggest that museums are trying to increase their use of social media for more two-way and multi-way communication strategies.
Sounds pretty plausible, also for European ears.