Free from sponsored blogging

Universities aren’t precisely drawback-free zones — yet I’ve been thinking about how privileged university-based blogs are when I see some of our science blogging peers who (have to, or feel they have to?) fill their blogs with banner ads and Google Adsense links. A university financed blog doesn’t have to think about blog ad networks, average payment per blog post, pay-per-clicks, pay-for-post marketing strategies, banner advertising spending, or speculate about how to provide better value for advertisers. And we don’t have to meet with target audience advertising agencies and their ilk. That’s a privilege.

Thomas Söderqvist

Author Thomas Söderqvist

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